How Smart Technology Turned a Village Woman into a Cattle Care Champion
In the small village of Mandal, near Bhilwara, Rajasthan, lived Mamta Devi, a soft-spoken yet determined woman managing her family’s dairy work. With just two cows and limited resources, she juggled household chores, cattle care, and seasonal farm labor — all without formal training or tech exposure.
For years, Mamta relied purely on observation and instinct to manage her animals. Sometimes she missed the right time for breeding, other times, health issues went unnoticed until it was too late.
She says,
“Na samay ka pata chalta tha, na bimari ka. Galti se hi seekhna padta tha.”
But everything changed in March 2025, when Mamta Devi became part of a Bharat Pashudhan field trial.
🌟 A Turning Point with BlackBox
With the help of local training, Mamta installed the Bharat Pashudhan BlackBox on her cows — a small IoT device that tracks vital signs like temperature, movement, feed intake, and fertility cycle, all accessible through a simple mobile app.
Even though Mamta had never used an app before, she quickly learned with guidance from the Bharat Pashudhan team.
💡 The Transformation
🔸 Perfectly Timed Insemination:
The BlackBox alerted Mamta the exact day her cow was ready for breeding. For the first time, she didn’t have to guess — and it worked. Her cow conceived in the first attempt.
🔸 Health Monitoring Made Easy:
A sudden drop in one cow’s activity levels triggered an early alert. Mamta called a local vet in time, preventing what could’ve been a serious infection.
🔸 Higher Milk Yield & Confidence:
After just three months, milk production increased from 8 to 10 liters/day, and lactation extended to 8 months/year — raising her income and reducing stress.
🔸 Income Impact:
Mamta now earns ₹40,000+ extra annually, which she proudly uses for her children’s education and household upgrades.
“Pehle main sirf pashuon ka dhyan rakhti thi, ab main unki doctor bhi ban gayi hoon. Ye BlackBox meri zimmedaari ko aasaan banata hai.”
– Mamta Devi, Bhilwara, Rajasthan
👩⚕️ More Than Just a Farmer – A Role Model
Today, Mamta Devi is a local icon in her village. Other women now come to her for advice on cattle care and technology. She's not only earning better — she’s inspiring others to believe that digital tools are not just for cities, but for every woman who dreams of doing more with what she has.
💪 Bharat Pashudhan: Empowering Women, One Cow at a Time
Mamta Devi’s story is not just about technology — it’s about self-reliance, pride, and possibility.
At Bharat Pashudhan, we’re proud to support women like her, turning silent caregivers into confident livestock leaders.